Project Summary
Purpose
Professional | Orbis Education
Roles
UI Designer
Date
2020-2021
Why
Findnursingschools.com was a url owned by Orbis Education that had become out-of-date and inactive as project priorities shifted over time. When the marketing department was looking for ways to diversify student engagement findnursingschools.com was resurrected to help the cause. I was fortunate to lead the design of the new site and digital advertising.
Goals
My goals were to revamp the branding and visual design of the site based on the original logo, implement a multistep form process, and incorporate a new long form blog post I had recently designed. I wanted the social and Google Discovery ads to visually capture a feeling of optimism and opportunity while maintaining consistency with the site design.
Deliverables
The site was designed and prototypes were created in Adobe XD. Screen layouts were created for the home, interior, blog hub, blog post, and multistep form pages in desktop, tablet, and mobile sizes. The social and discovery ads were created inside Photoshop and stock photography was used to show a diverse set of nurses.
